Enterprise and Finance supports the College via modern thought and leadership, collaboratively selling the most effective interests of the College, influencing cultural change, and being efficient stewards of resources by offering top quality services. The module locations the development of marketing communications within the context of business and advertising and marketing strategies. Theories of information processing and buyer behaviour, each at particular person and organisational degree, are explored and utilized in the growth of communication plans. Particular emphasis is positioned on the discussion of the elements of the communications mix, the media choice and the analysis of the effectiveness and effectivity of communications.
College students can look at the function and performance of effective crisis communication during times of crisis. Approaches to disaster management are evaluated and utilized to a range of organisational case studies. The module also explores the connection between disaster administration and risk administration which is seen … Read More